Business Intelligence (BI) promises an organization of the capability of collecting and analyzing internal and external data to generate knowledge and value, providing decision support at the strategic, tactical and operational levels. Now that we live in a knowledge society, people and organizations are immersed in a constantly flowing torrent of information, and businesses succeed or fail based largely on how effectively they collect, clean, transform, integrate, store, explore, analyze and monitor this information to predict future trends and make the best decisions. To succeed in this day and age, organizations can no longer afford to treat information and communication technologies as administrative tools, but need to embrace them as a strategic asset and embed them fully in their decision-making process.
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